From Electrician to CCO: What One Career Says About the Future of American Solar with David Reasenberg

Welcome to Season 5, Episode 2 of Better Than We Found It, the go-to podcast for sustainable leadership and purpose-driven business practices.

Today we're joined by David Reasenberg, Chief Commercial Officer at Heliene, one of North America's premium solar module manufacturers. David's path to the C-suite is unlike almost any other you'll hear from painting trash cans as part of a school recycling programme in junior high, to becoming a licensed electrician, to installing solar on icy rooftops in Vermont, to founding his own e-commerce solar business, before building a career defined by rare tenure, loyalty, and relentless accountability across some of the industry's most respected organisations.

In this episode, we explore:

• How David's early environmental roots in 1990s California quietly shaped the career that followed
• The power of "compound judgment" and why staying in a role longer than most gives you an edge no job-hopper can buy
• How Heliene became one of the first US manufacturers to ship modules with full domestic content, and what that means for customers navigating today's policy landscape
• Why "responsiveness is a lost art" and the deceptively simple habits that separate great salespeople from average ones
• David's approach to hiring, referencing, and building high-performance commercial teams
• The role of AI in sales and why discipline will always beat cleverness

Whether you're in sales, renewable energy, or building a career with purpose, this episode is packed with hard-won lessons from someone who's done the work at every level of the industry.

Available on all your usual broadcasting streams:
Apple - YouTube  - Spotify

‍Connect with Josh on LinkedIn

Connect with David on LinkedIn

This podcast is brought to you by GS2 Partnership, the recruitment partner for ambitious, impact-led teams across energy, finance, and the built environment.

Find out more about GS2 here