From Barcelona to Brooklyn: Building Circular Mobility with Marta Anadon
Welcome to Season 4, Episode 5 of Better Than We Found It, the go-to podcast for sustainable leadership and purpose-driven business practices.
Today, we're joined by Marta Anadon, Head of US at Upway, a fast-growing circular economy start up making light electric mobility accessible through refurbished e-bikes.
Marta's career journey spans civil engineering in Barcelona, power trading at EDF in Europe, scaling Uber and UberEats across multiple continents, and now building Upway's US business from the ground up.
In this episode, we explore:
- How switching industries with intention builds transferable leadership skills
- The art of launching a business in a new market with just an incorporation and a vision
- Building talent-dense teams where feedback is a gift, not a threat
- Why urban mobility is one of the most powerful levers for sustainable cities
- Balancing mission-driven impact with commercial growth in the circular economy
- The future of refurbished electric vehicles and battery innovation
Whether you're navigating career transitions, scaling a purpose-driven business, or passionate about sustainable urban design, this episode offers practical wisdom from someone who's done it all.
Connect with Martal on LinkedIn
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This podcast is brought to you by GS2 Partnership, the recruitment partner for ambitious, impact-led teams across energy, finance, and the built environment.