Welcome to season 2 episode 6 of Better Than We Found It, the go-to podcast for sustainable leadership and purpose-driven business practices.
This week Jim Massey, Chief Sustainability Officer joins us to discuss the role of clarity and empowerment, staying true to your values, how transformation starts within yourself and, of course, how he wants to leave it better than he found it.
This is not an episode you&rsquo;ll want to miss!
<a style="color: #3598db;" href="https://www.linkedin.com/in/jimmassey/">Jim Massey - LinkedIn</a><a style="color: #3598db;" href="https://www.linkedin.com/in/christineuri/">&nbsp;</a>
<a style="color: #3598db;" href="https://www.linkedin.com/in/joshhuggins/">Josh Huggins - LinkedIn</a>
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Watch the episode here on the following platforms:
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<a style="color: #3598db;" href="https://open.spotify.com/episode/15B0JxtZeJtICNykKX4RWP?si=Rqn6IzZUQnWbXT3MaQKRkQ">Spotify</a>
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<a style="color: #3598db;" href="https://podcasts.apple.com/gb/podcast/clarity-empowerment-and-trust-with-jim-massey/id1699387432?i=1000656865149">Apple </a>
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Clarity, Empowerment and Trust with Jim Massey

Welcome to episode 8 of Better Than We Found It, the go-to podcast for sustainable leadership and purpose-driven business practices.
Joining us for the first episode of 2024 is Cornelia Andersson, Head of Sustainable Finance &amp; Investment, (Data &amp; Analytics) at London Stock Exchange Group. In this episode, we find out why Cornelia sees change as an opportunity, how she navigated the transition to a technical role, her advice for future leaders and of course, how she&rsquo;ll leave it better than she found it.
Enjoy an episode packed full <a href="https://www.gs2partnership.com/podcasts/">here</a> and on all the usual streaming platforms.&nbsp;

Better Than We Found It - Episode 8 (Cornelia Andersson)

As climate awareness increases, so does the pressure to become a more sustainable business. We&rsquo;ve all felt it, but with the many operational challenges sustainability brings, it also presents a real opportunity to drive growth. Biodiversity is the latest environmental issue motivating industry leaders to focus on driving sustainable value creation.&nbsp;
Across sectors, the most innovative companies are starting to recognise the role biodiversity plays in supporting both sustainability and their own long-term success. Unlocking the benefits of biodiversity is no longer just a societal obligation but a strategic imperative for businesses of all kinds.&nbsp;
Before we get into why it&rsquo;s so important, let&rsquo;s first clarify what biodiversity actually is&hellip;
What is biodiversity?
Simply put, biodiversity is the variety of all life forms on Earth - from plants and animals right through to fungi, microorganisms and the ecosystems they inhabit. The term isn&rsquo;t just a measure of the number of species that exist, but the diversity within them and the variety of ecosystems on our planet.&nbsp;
Despite being essential to our survival, we&rsquo;re losing species at <a href="https://www.creatingtomorrowsforests.co.uk/blog/why-is-biodiversity-important-to-business">the fastest rate in Earth&rsquo;s history</a>. So, you might already be making moves to become a more sustainable business, but if your environmental initiatives don&rsquo;t factor in biodiversity then you&rsquo;re at risk of falling behind.&nbsp;
Here&rsquo;s why biodiversity is imperative for your businesses.&nbsp;
Future-proofing your business&nbsp;
No matter your industry or specialism, your business relies on natural resources to operate. In fact,&nbsp;
<a href="https://wedocs.unep.org/bitstream/handle/20.500.11822/36251/ERPNC.pdf">$44 trillion of value generation</a> is dependent on nature. Biodiverse ecosystems provide all of the raw materials we use every single day, including water and timber. So sustainable management of these resources is essential for the long-term survival of your company and our planet. Climate change, habitat destruction and species extinction can disrupt supply chains and increase production costs. By proactively assessing and addressing your reliance on biodiversity you&rsquo;ll stabilise your supply chain, improve your resilience and ensure your long-term viability.
Driving innovation&nbsp;
Biodiversity is an incredible <a href="https://www.iges.or.jp/en/pub/t20biodiversity/en">source of inspiration for innovation</a> and technological advancements. Many breakthroughs in medicine and agriculture have only been possible thanks to study and use of biological diversity. Supporting the protection of biodiversity and investing in biotechnology will help you to develop more innovative products and processes - the type your competitors wish they came up with. Benefiting both your bottom line and our environment.&nbsp;
Attracting a loyal audience&nbsp;
Today&rsquo;s <a href="https://www.forbes.com/sites/jonquilhackenberg/2021/04/29/brands-you-need-to-listen-to-the-conscious-consumer-of-the-future/">conscious consumer</a> is increasingly aware of environmental issues, and that includes biodiversity loss. That means businesses that are able to demonstrate a genuine commitment to biodiversity will win the hearts of more customers. Integrating biodiversity conservation into your strategies and CSR initiatives doesn&rsquo;t just support natural ecosystems, but aligns with societal values. Helping to enhance your brand reputation and generate a loyal audience.
Avoiding risk&nbsp;
It&rsquo;s no surprise that governments around the globe continue to implement <a href="https://iclg.com/practice-areas/environment-and-climate-change-laws-and-regulations/united-kingdom">stricter environmental regulations</a>, with many expanding their policies to protect biodiversity. Those who don&rsquo;t consider our planet in the their business strategy or risk management tools eventually face reputational damage, large penalties and lost trust.&nbsp;
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Meanwhile the TNFD are spearheading a movement for voluntary disclosures, which recently attracted the support of 320 companies in over 46 countries, representing $4 trillion in market capitalisation and $14 trillion in assets under management. Organisations such as AstraZeneca, Reckitt, LMVH are part of this support group, following recommendations and guidance to enable businesses and finance to integrate nature into decision making. As a whole, their aim is to support a shift in global financial flows away from nature-negative outcomes and toward nature-positive outcomes, aligned with the Global Biodiversity Framework.
It&rsquo;s clear biodiversity is important for the environment, but it&rsquo;s also critical for your company. Supporting the variety of life on our planet also means fueling innovation, attracting more customers and mitigating risk. That&rsquo;s why incorporating biodiversity conservation into your strategies is the first step towards building a more sustainable future for both your business and our world.&nbsp;
While integrating conservation efforts into your operations is essential, it&rsquo;s not always easy. That&rsquo;s where we come in - a global talent solutions organisation on a mission to connect the people who believe in leaving the world better than they found it. We&rsquo;re a B Corp certified company, supporting businesses like yours to develop impact investing, ESG, sustainability, corporate affairs, communication and responsible functions. We also help to attract, assess, onboard and retain leaders within Executive Teams.&nbsp;
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In our ever growing community, we&rsquo;d love to hear about your sustainability journey so far. Get in touch to discuss with our purpose driven team.

Unlocking the Benefits of Biodiversity: A Strategic Imperative

As the global business community continues to grapple with climate change, biodiversity loss and resource depletion, we remain steadfast in our mission to leave our planet in a better position than we found it.
Our namesake podcast, <a href="https://www.gs2partnership.com/podcasts/">Better Than We Found It</a>, is dedicated to telling the stories of people who share this belief. In it we speak to environmental experts, chat about how they found their purpose and explore the concept of sustainable value creation. Helping us all to better understand how we can improve the world for future generations while growing our business.
For the Season 2 launch of BTWFI, we had the privilege of delving into a thought-provoking discussion with <a href="https://www.linkedin.com/in/tonygoldner/?originalSubdomain=uk">Tony Goldner, Executive Director</a> of the <a href="https://tnfd.global/">Taskforce on Nature-related Financial Disclosure</a>s (TNFD) - the market-led, science-based and government-backed initiative providing organisations with the tools to act on evolving nature-related issues. With his extensive expertise in sustainable finance and corporate governance, Tony shed light on the importance of nature-related financial disclosures and the transformative role they play in shaping a more resilient and sustainable global economy.
Let&rsquo;s look at the key takeaways from our enlightening conversation&hellip;
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<h3 dir="ltr" role="presentation">Make nature part of the way you think about business</h3>
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It&rsquo;s essential that nature becomes part of the way we think about our businesses and our capital allocation. Most companies are already well versed in listening to market participants and ensuring their products and services are relevant for them, but Goldner says we must consider nature in our decision making. Even more so with policymakers and regulators as part likely to ensure nature is taken more seriously.
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<h3 dir="ltr" role="presentation">Be open to feedback&nbsp;</h3>
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No person or company is perfect and the journey to sustainability often isn&rsquo;t linear. But instead of feeling ashamed or burying your head in the sand, be open to feedback. The TNFD do this through their open innovation approach in which they release an early prototype, encourage market feedback and keep iterating - ultimately helping them to reduce their risk.&nbsp;
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<h3 dir="ltr" role="presentation">Be flexible&nbsp;</h3>
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Delivering on Sustainable Development Goals is an ongoing challenge that requires you to act flexibly. Staying agile will enable you to figure out business strategies that work within the context of constraints, along with determining what is material to you now and in the future. This mindset will allow you to push for growth while protecting natural resources.&nbsp;
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<h3 dir="ltr" role="presentation">Never stop learning&nbsp;</h3>
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If there&rsquo;s one thing we should take from Tony Goldner, it&rsquo;s to never stop learning. From gaining his Masters at Harvard University to undertaking online courses during the pandemic to learn more about the TCFD, Tony is constantly striving to expand his knowledge. And there&rsquo;s no doubt that&rsquo;s why he&rsquo;s become the successful sustainability pioneer he is today.&nbsp;&nbsp;
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<h3 dir="ltr" role="presentation">Remember why you care</h3>
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Sustainability isn&rsquo;t always easy. That&rsquo;s why it&rsquo;s important to remember why you&rsquo;re doing the work you&rsquo;re doing. Keeping your purpose front-of-mind will ensure you stay passionate about environmental causes even in the face of adversity. For Tony that&rsquo;s his formative trip to Papua New Guinea where he went as a child with his father. The jungles of South America, rich in biodiversity imprinted on him the importance of looking after our natural world and are a memory he often returns to.
But that&rsquo;s just the tip of the iceberg, our <a href="https://www.gs2partnership.com/insights/BTWFI-S2EP1-tonygoldner/" target="_blank" rel="noopener">conversation with Tony</a> was full of riveting stories and advice to help your business become more sustainable. Listen to the podcast here and join us as we explore the intersection of finance and nature, and uncover actionable insights to help drive positive change across industries worldwide.
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5 Things We Learned with Tony Goldner from TNFD

In today's business world, success means more than just making money and growing - it's about making the world and society a better place. This is where sustainability in business plays a pivotal role, a big idea that's changing how companies operate. As your dedicated recruitment agency, we can help guide you on what sustainability means for businesses and how they're navigating this exciting journey.
<h2 dir="ltr">What is Sustainability in Business?</h2>
Sustainability in business refers to adopting practices that balance economic growth with environmental and social responsibility. It's about finding ways to meet present needs without compromising the well-being of future generations. As a <a href="https://www.gs2partnership.com/">recruitment agency</a> that's deeply committed to the future, we understand that sustainability isn't just a trend; it's a strategy that's redefining how companies attract and nurture talent.
<h3 dir="ltr">The Evolution of Sustainable Business Practices</h3>
<h4 dir="ltr">1. Eco-Friendly Operations</h4>
Companies across the globe are rethinking how they work to include sustainability. This includes <a href="https://docs.google.com/document/d/18pJVCkTx1fF1y4YZ7OQ0xd8FUBWwZ_VTaigRO3iLyZE/edit?usp=sharing">reducing waste</a>, conserving energy, and embracing eco-friendly technologies. The adoption of renewable energy sources and waste reduction measures are becoming hallmarks of sustainable businesses.
<h4 dir="ltr">2. Ethical Sourcing</h4>
From supply chain transparency to responsible sourcing, companies are placing a premium on ethical business practices. They're seeking suppliers that share their values and uphold fair labour and environmental standards, ensuring their operations leave a positive footprint.
<h4 dir="ltr">3. Social Responsibility</h4>
Sustainable businesses are actively engaged in their communities, giving back through philanthropic efforts, volunteerism, and partnerships that address social issues. This commitment not only strengthens brand reputation but also creates a sense of purpose that resonates with both employees and customers.
<h4 dir="ltr">4. Talent Attraction and Retention</h4>
Here's where our expertise as a <a href="https://www.gs2partnership.com/sectors/sustainable-business/">sustainable business recruitment</a> agency comes into play. Companies committed to sustainability are finding that their values align with top-tier talent. Today's workforce seeks more than just a job; they seek purpose-driven careers. By partnering with us, you tap into a pool of candidates who are passionate about contributing to meaningful and sustainable work.
<h3 dir="ltr">Sustainability for Business: Real-World Examples</h3>
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<a href="https://www.tesla.com/en_gb">Tesla</a>: Renowned for its electric vehicles and clean energy solutions, Tesla's commitment to sustainability is embedded in its core products. Their mission extends beyond profits, aiming to accelerate the world's transition to sustainable energy.
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<a href="https://eu.patagonia.com/gb/en/home/">Patagonia</a>: This outdoor apparel company exemplifies <a href="https://www.gs2partnership.com/sectors/sustainable-business/">sustainability in business</a> by prioritising environmental conservation and ethical sourcing. They encourage customers to repair rather than replace their products, reducing waste and promoting longevity.
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<a href="https://www.unilever.co.uk/">Unilever</a>: With its Sustainable Living Plan, Unilever demonstrates how a multinational corporation can integrate sustainability into its business model. The plan outlines ambitious goals for reducing environmental impact while improving societal well-being.
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<h5 dir="ltr">Do you want to become more sustainable as a business?</h5>
Sustainability in business is it's a movement that's reshaping the corporate landscape. As a recruitment agency, we're here to connect businesses with candidates who share their commitment to sustainability. From eco-friendly operations to social responsibility, the possibilities are endless. If you're looking to build a team that's dedicated to the principles of sustainability in business, let's collaborate. Together, we can help your business thrive while making a positive impact on the world. <a href="https://www.gs2partnership.com/contact-us/">Get in touch</a> and explore the world of sustainable business recruitment with us today.

A Guide to Becoming a Sustainable Business

Amid the aftermath of the Covid-19 pandemic, a significant 44% of global companies have reverted to disallowing remote work, leading to a resurgence of in-person interviews. Today, we&rsquo;re going to dive into the virtual hiring process - which can also be known as the remote or online hiring process and is the act of hiring solely using digital technologies rather than in-person interviews or trials. Looking into how this affects the environment and how it affects business sustainability.&nbsp;
<h2 dir="ltr">The Environmental Impact of Traditional Hiring</h2>
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Long gone are the days of ads in newspapers, job boards, and word of mouth being the best ways of recruiting talent. Many traditional hiring practices are outdated and ineffective. But as we mentioned, some traditional recruitment techniques are very much used by companies across the globe. This includes office-based recruitment and physical interviews, both of which have an effect on the energy consumption of a business.&nbsp;
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Traditional hiring often requires designated office spaces, equipped with computers, lighting, heating, and cooling systems. These facilities consume significant amounts of electricity, contributing to the carbon footprint of the recruitment process. Not to mention the hardware and equipment that goes into traditional recruiting. From printing resumes, photocopying documents, and running office equipment, add to the energy consumption.&nbsp;
Now onto the in-person interviews and meetings, usually involving travel by candidates and interviewers. Travel-related energy consumption includes flights, car journeys, and hotel stays all contributing to the footprint of the business.
On average, a domestic flight can produce <a href="https://www.carbonindependent.org/22.html">approximately 200-300 kg of CO2 emissions per passenger</a>, while daily commutes contribute to fuel consumption and emissions. <a href="https://www.eia.gov/consumption/commercial/reports/2012/water/">Office buildings consume around 20,000 gallons of water daily</a> and are responsible for about 19% of all electricity consumption in the United States, with desktop computers consuming 400-800 watts of electricity when in use. A single sheet of paper requires about 10 litres of water to produce and generates approximately 1.5 kg of CO2 emissions per ream. Additionally, the average office worker generates about 2 pounds of paper waste per day in the United States. These statistics underscore the environmental consequences of traditional hiring practices, emphasising the need to consider more sustainable alternatives.
<h3 dir="ltr">Virtual Hiring Processes: A Green Alternative</h3>
Virtual hiring processes involve the use of digital technologies to recruit and select job candidates without the need for physical, in-person interactions. This includes posting job openings online, conducting video interviews, assessing candidates through remote tools, and completing onboarding processes digitally. Virtual hiring enables companies to access a wider talent pool, save time and resources, and reduce their environmental footprint by minimising travel and office-related energy consumption.
Virtual interviews and assessments offer numerous benefits, including cost savings by eliminating travel expenses, wider access to a diverse talent pool, time efficiency, reduced environmental impact by minimising travel, flexibility in scheduling, and improved assessment tools for a more comprehensive candidate evaluation. Additionally, they enable recorded interviews for better decision-making and can help reduce unconscious bias in the hiring process, making them a valuable and efficient approach to modern recruitment.
<h3 dir="ltr">Practical Tips for Environmentally Friendly Hiring</h3>
To reduce environmental impact through virtual hiring, companies can:
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Embrace Sustainable Technology: Invest in energy-efficient hardware and software solutions for virtual interviews, reducing energy consumption during the hiring process.
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Minimise Commuting: Encourage employees to work remotely, minimising the need for commuting to the office or interviews, which in turn reduces carbon emissions.
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Optimise Digital Documentation: Transition to digital records and documentation to cut down on paper usage, reducing waste and the environmental costs of paper production.
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Leverage Video Conferencing Tools: Use eco-friendly video conferencing platforms with low energy consumption, and encourage candidates to do the same. This way, both your company and the applicants can contribute to a more sustainable hiring process.
</li>
</ul>
<h4 dir="ltr">Future Trends and Sustainability</h4>
Emerging trends in remote work and virtual hiring continue to shape the future of work and the hiring process. Here are some key developments to consider:
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Global Talent Pools: Virtual hiring enables companies to tap into global talent pools. This trend is expected to grow as more organisations realise the benefits of having access to diverse skills and perspectives from around the world.
</li>
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AI and Automation: Artificial intelligence and automation are being increasingly integrated into virtual hiring processes. These technologies can help streamline candidate screening, assessments, and even initial interviews, making the hiring process more efficient.
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Diversity, Equity, and Inclusion (DEI) Focus: Companies are placing a strong emphasis on DEI in hiring. Virtual hiring can support these initiatives by enabling more objective assessments and ensuring equitable access to opportunities.
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Virtual Reality (VR) and Augmented Reality (AR): VR and AR are being used for immersive virtual job fairs and assessments. They offer a more interactive and engaging experience for both employers and candidates.
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Data-Driven Decision-Making: Companies are leveraging data analytics and insights from virtual hiring processes to make data-driven hiring decisions, improve their strategies, and enhance the candidate experience.
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Cybersecurity: With the increased reliance on digital platforms, cybersecurity is becoming a top priority. Companies are investing in robust cybersecurity measures to protect sensitive candidate and company data during virtual hiring.
</li>
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Candidate Experience: Employers are focusing on creating a positive virtual candidate experience. This includes providing clear communication, user-friendly platforms, and tech support to ensure a smooth hiring process.
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Remote Onboarding: Virtual hiring extends to remote onboarding, where companies use digital tools and platforms to integrate new employees into the organisation effectively.
</li>
</ul>
These trends indicate a fundamental shift toward more flexible, technology-driven, and inclusive hiring processes. As virtual hiring and remote work become increasingly entrenched in the professional landscape, staying abreast of these developments will be essential for both employers and job seekers.
To summarise, virtual hiring processes reduce the impact on the environment in many different ways. You can still become more sustainable as a business even if you don&rsquo;t have a fully remote business by converting your recruitment process to being more virtual.
If you need help or guidance, we&rsquo;re here to help every step of the way. Our team of experts can help you understand your current hiring pitfalls and bring recruiting back alive for your business.

Do Virtual Hiring Processes Reduce Impact on the Environment

For our business and many others, sustainability is at the heart of what we do. This is even making headway with event organisers which are increasingly turning to reusable materials and the practice of upcycling to not only reduce waste but also create unique and eco-friendly experiences. Whether you're planning a corporate event, a wedding, or a community gathering, incorporating reusable materials and upcycling can help you make a positive impact on the environment and leave a lasting impression on your attendees. In this article, we'll explore how these concepts can transform your events whilst looking at upcycling opportunities.
&nbsp;
<h2 dir="ltr">What is Upcycling?</h2>
&nbsp;
Upcycling, often referred to as "creative reuse," is the process of transforming discarded items or materials into new products, often of higher quality or value than the original. When planning your event, consider how you can incorporate upcycled items such as d&eacute;cor, signage, or even functional pieces. By giving a new life to old objects, you not only reduce waste but also infuse your event with a unique and sustainable aesthetic.
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<h3 dir="ltr">Eco-Friendly Decor and Design</h3>
&nbsp;
Reusing materials for event decor is a win-win for both the environment and your budget. Consider using vintage furniture, reclaimed wood, or second-hand items as part of your event design. These elements add character, and the stories they carry can become talking points for your guests. Upcycled decor can be a powerful tool for conveying the sustainability message of your event.
&nbsp;
<h3 dir="ltr">Customised Upcycled Gifts and Event Souvenirs&nbsp;</h3>
&nbsp;
Gift bags and event souvenirs are a staple of many gatherings. Instead of using disposable items, opt for upcycled or reusable alternatives. Customised tote bags, water bottles, or upcycled materials turned into unique keepsakes not only reduce waste but also provide your attendees with practical and memorable items they can continue to use.&nbsp;
&nbsp;
<h3 dir="ltr">Sustainable Event Signage</h3>
Consider creating event signage and banners from reclaimed or upcycled materials. Old wooden pallets, discarded windows, or vintage picture frames can be repurposed into eye-catching signs. This not only reduces the need for new materials but also adds a touch of rustic charm to your event.
<h3 dir="ltr">Upcycled Centrepieces</h3>
Event centrepieces play a vital role in the overall atmosphere of your gathering. Instead of using fresh flowers, which can be resource-intensive and wasteful, consider upcycling old glass bottles, tin cans, or vintage containers to create unique and sustainable centrepieces. Add some creative flair with paint, fabric, or other artistic touches.
<h3 dir="ltr">Mindful Catering</h3>
Food and beverage service at events often generates a significant amount of waste. Opt for caterers who embrace sustainable practices, such as serving on reusable plates, providing compostable or reusable utensils, and minimising food waste. These choices not only reduce the environmental impact but also demonstrate your commitment to eco-conscious event planning.
<h3 dir="ltr">Collaborate with Local Artisans</h3>
Engage local artisans who specialise in upcycling to create bespoke event elements. This not only supports local talent but also ensures that your event is infused with one-of-a-kind pieces that reflect your commitment to sustainability.
<h4 dir="ltr">Summary</h4>
In conclusion, embracing reusable materials and upcycling in your event planning is not only a responsible choice for the environment but also a fantastic way to make your gatherings memorable and unique. The beauty of upcycled items lies in their history and character, and your guests will appreciate the extra effort you've put into crafting a sustainable and creative event. By focusing on upcycling, you're not just hosting an event; you're contributing to a more sustainable and eco-conscious world, one gathering at a time.

Podcast

Clarity, Empowerment and Trust with Jim Massey

Clarity, Empowerment and Trust with Jim Massey

More Insights

Better Than We Found It - Episode 8 (Cornelia Andersson)

Unlocking the Benefits of Biodiversity: A Strategic Imperative

5 Things We Learned with Tony Goldner from TNFD

A Guide to Becoming a Sustainable Business

Do Virtual Hiring Processes Reduce Impact on the Environment

How Reusable Materials and Upcycling Can Revolutionise Events